How do you proceed after leads are captured? Once you get leads perhaps via paid signups, it is time to move on to the next phase, referred to as lead nurturing. It is considered important because you are already grooming leads to be buyers. You cannot make an error simply because you have forgotten certain steps.
As a guide to lead nurturing, remember these cardinal rules:
1. Follow up urgently. Do not wait until tomorrow or way, way later before you start engaging with your leads. As soon as they sign up and perhaps confirm their subscription link, immediately send a follow-up. You can say hello, send whatever freebie such as a course or an e-book, or send them a newsletter. Since leads can be hundreds or even thousands, it is not a good idea to execute this manually. Use an auto-responder. 2. Be consistent. It is like talking to a friend you have not heard for a long time. It is frustrating if, suddenly, he stops communicating. When it comes to nurturing, consistency is key. For example, whenever you promise to send them a newsletter every month, then mail one each 4 weeks. Just remember you should not flood their mailbox. Many e-mail users these days are so apprehensive about spammers, even professional Internet marketers. Schedule advertising dissemination accordingly. Normally, three mails each week are already sufficient.
3. Monitor your leads. E-mail marketing costs money. Therefore, to know if you are , you must keep track of its success. Thankfully, a lot of programs can already assist you with this. You will know about how many people do not read your mails, the number of those who unsubscribe, and individuals who buy click your link through their mail. These data can help when it is time to make a critical marketing decision.
4. Get the right leads. It is way easier to nurture leads if they are what you are looking for. Thus, it is not enough you make use of paid signups. Strive to create a landing page increases subscription. Amplify the value of subscribing to your subscribers list.
As a guide to lead nurturing, remember these cardinal rules:
1. Follow up urgently. Do not wait until tomorrow or way, way later before you start engaging with your leads. As soon as they sign up and perhaps confirm their subscription link, immediately send a follow-up. You can say hello, send whatever freebie such as a course or an e-book, or send them a newsletter. Since leads can be hundreds or even thousands, it is not a good idea to execute this manually. Use an auto-responder. 2. Be consistent. It is like talking to a friend you have not heard for a long time. It is frustrating if, suddenly, he stops communicating. When it comes to nurturing, consistency is key. For example, whenever you promise to send them a newsletter every month, then mail one each 4 weeks. Just remember you should not flood their mailbox. Many e-mail users these days are so apprehensive about spammers, even professional Internet marketers. Schedule advertising dissemination accordingly. Normally, three mails each week are already sufficient.
3. Monitor your leads. E-mail marketing costs money. Therefore, to know if you are , you must keep track of its success. Thankfully, a lot of programs can already assist you with this. You will know about how many people do not read your mails, the number of those who unsubscribe, and individuals who buy click your link through their mail. These data can help when it is time to make a critical marketing decision.
4. Get the right leads. It is way easier to nurture leads if they are what you are looking for. Thus, it is not enough you make use of paid signups. Strive to create a landing page increases subscription. Amplify the value of subscribing to your subscribers list.
About the Author:
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