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Super Music Producers versus Up And Coming Producers

By Sandy Lavalle


At the beginning of 2000's, the music industry, in particular the communities of hiphop and also rnb, resulted in the surfacing of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What is meant by a "super producer"? Well, the better answer of their difference with a "simple" producer should take on the instance of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those prominent fashion models as well as everyone else and you can see all of them on every the catwalks. In a word: safe values.

That was the same thing in the music sector: there were "big" producers, risk free, that led many the projects and were requested by the most renowned singers and also rappers. It had been usually less hazardous for record company to capitalize on a renowned music producer by comparison with a beginner. The recommended one given a lots of award winning singles, in theory. Considering the fact that at this time normally big music producers sold cd.

But, the music business, since the start of the decade changed. To start with, most people don't actually spend money on disc any more.

For this reason the record labels offer less and less budget for a project. And undoubtedly, record labels are no longer ready to spend money between $ 100 000 to $ 300 000 for just one single beat, as was the condition at the golden period of music producers. The discs tend to not sell and internet grows. To do something about not legal downloading of their artists, record companies create or join with statutory download technologies and make sure to force their visibility in this internet scene, that has been running from their control for way too long.

But the increasing use of the internet in addition has has permitted the visibility of numerous not known producers as good as, if not a lot better than, "Super Producers".

All these producers have targeted on the progress of the Web, which has permitted them to sell their beats online. Enabling them to communicate and also work with performers on any nearby scale as well as a world-wide one. A producer from Sweden can now promote beats to singers in Japan. It is truly now more efficient for them to gain an excellent recognition to get a career. For the artists, this makes a big difference! They are able to buy beats online from home for their album, EP or mixtape for good prices; not at all those practiced by the "super producers".

Record companies pay a special interest on this new business. They buy beats online as well. And currently we could notice that some of these web producers receive signed by majors.

The golden epoch of super producers like the era of super model goes away gradually, allowing way to this modern sector directed by producers who, quite often, have nothing to envy to the "super producers".




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